In July, luminaries from the art, fashion, & music world descended upon Berlin to celebrate the launch of The Avant/Garde Diaries – the new digital lifestyle hub & event series from Mercedes-Benz.

The first event in a global series, Transmission 1 was curated by renowned fashion designer Raf Simons with the aim of showcasing emerging and innovative artists across the cultural spectrum.  Mercedes-Benz is collaborating with “cultural curaters” like Simons to create a connective tissue between the legendary carmaker and the next generation of tastemakers

British Art Director - Peter Seville, best known for his album covers for Joy Division and New Order, showcased his own 1998 Mercedes-Benz SL 500 at the event. Peter also attended the press workshop offering fascinating comments about avant-garde and pop culture. Other artists featured at the event included Germaine Kruip, These New Puritans, Fischerspooner, and Konstantin Grcic.