“Spotify is simply a better experience,” Parks says when asked how Spotify feels going into a market already crowded with music subscription services. Spotify has 1 million paying subscribers across the UK, Finland, France, Netherlands, Sweden, Norway and Spain, so the 50 million number seems a little inflated. Upon launch, Spotify will be the only free, on-demand service available in the U. Recently, All Things Digital unearthed marketing documents that indicate that Spotify is extremely optimistic about projected membership numbers, aiming to garner 50 million US. Free is also pretty great value. Still, the service’s integration with Facebook will help drive awareness to its existence, as shared music begins to show up across users’ social streams. Watch the Video trailer