First Live Video Broadcast App for iPhone Launches!

Pointy Heads Software a company based in Danbury, Connecticut launched Knocking Live Video, on Tuesday. This is the first officially sanctioned Apple iPhone app to offer live video broadcasting over a 3G network. The app allows users to broadcast live to other iPhones (as Pointy Heads puts it, it "eliminate[s] the 'upload, send, download' process, establishing live, device-to-device connectivity"). What is even more impressive is the app is billed as working with any generation of the iPhone. Pointy Heads attempts to position the live device-to-device broadcasts (which the company terms "knocks" or "knocking") as representing a new form of digital communication, on a par with email or SMS. In the promotional materials for the new app they say, "Knocking is an entirely new form of mobile communication redefining the way users share moments...Knocking is direct, visual communication. Where mobile users once got a call, an email, text or multimedia message, they now get a knock...Knocking treats the iPhone camera as a keyhole into another moment, letting users look through to another device, place and event."

This new app is designed to be a social networking app first, and it seems to be positioned to facilitate a new level of video blogging and real time "news" reporting within social networking circles. The new app even offers a Facebook Connect feature that "automatically publishes stories on users' 'knocks' in real time." say the guys at Pointy Heads. The developers say the app should be extremely easy to use. Here's how they describe the process: "Open Knocking Live Video sharing, set up account, request and 'knock' your friends, aim your camera." The app is available for download in the social networking category of the Apple App store, and Pointy Heads says it will be free to the first 50,000 users. I tried to download the app to test it on my 3G iPhone but the site is currently experiencing problems with it's servers due to volume...I'll share what I find out when I am up and running.